BBA Sports Management Course details.

BBA Sports Management CourseBBA Sports Management course is an undergraduate degree program designed for individuals interested in the business aspects of the sports industry.

This program combines business education with specialized knowledge in sports management, preparing students for various roles in sports organizations, marketing agencies, event management companies, and sports-related businesses. BBA Sports Management is typically a three-year undergraduate program, comprising six semesters. 


Candidates should have completed their higher secondary education (10+2) from a recognized board with a minimum aggregate score, usually ranging from 50% to 60%. Some institutions may conduct entrance exams or interviews as part of the selection process.

Course Curriculum:

Basic Business Courses:

  • Principles of Management
  • Microeconomics and Macroeconomics
  • Financial Accounting
  • Marketing Management
  • Business Communication
  • Business Ethics and Corporate Governance

Sports Marketing:

  • Marketing strategies tailored for sports products, events, and athletes. Sponsorship and brand management in sports.
  • Legal aspects of sports, contracts, intellectual property rights, and ethical considerations in sports management.
  • Planning, organizing, and executing sports events. Venue selection, budgeting, and logistics.
  • Financial management in sports organizations, budget planning, revenue streams, and financial reporting.
  • Use of data analysis in sports, performance analytics, fan engagement metrics, and decision-making.
  • Design, maintenance, and management of sports facilities such as stadiums and arenas.
  • Understanding athlete behavior, mental conditioning, motivation, and talent management.
  • Media relations, sports journalism, broadcasting, and social media in the context of sports.

Internship/Project Work:

Practical training in sports organizations, marketing agencies, event management companies, or sports-related businesses. Real-world application of knowledge and skills.

Graduates with a BBA in Sports Management can explore various career opportunities in the sports industry, including:

  • Sports Manager
  • Sports Marketing Specialist
  • Sports Event Coordinator
  • Athlete Agent/Manager
  • Sports Analyst
  • Sports Facilities Manager
  • Sports Consultant
  • Sports Media Professional
  • Corporate Sports Coordinator
  • Sports Entrepreneur

Additionally, this degree can serve as a foundation for pursuing further education, such as a Master’s in Sports Management or related fields, allowing for specialization and higher-level positions in the industry.

Are you still waiting to start your online education course? Sahaswi Group of Institutions in Coimbatore is the best choice for your higher education. Here you can get amazing online education programs from well-reputed universities in and around India. Moreover, you can get full coordination from the start to the end of your course. So don’t wait to enroll in an online education course in the Sahaswi Group of Institutions and gain the benefits of quality education.

Admission Process:

  • First, fill out and submit your application form If you have any doubt, contact us.
  • Once your form is successfully submitted, you will receive a call from our expert counselor.
  • Then select the course and university according to your interest and eligibility.
  • After that, you have to make a smooth and hassle-free online fee submission to book your seat.
  • Finally, you will get an admission confirmation directly from the University.
  • When you register for any courses via the Sahaswi Group of Institutions, you can get full guidance throughout the course completion.
  • Then, You don’t need to visit or contact the registered university for your study materials and exam details. Everything will be provided from our side.
  • Eventually, you can get an IIP login for free.
  • So don’t wait, just enroll and enjoy the benefits of distance learning with us!!

For Admission and queries:

Call: 7094442475

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